Video
Several video models, each chosen for the kind of shot: scenes with recurring characters, ordinary AI shots, scenes with their own sound, presenters who speak to camera, and quick standalone clips.
- Seedance (ByteDance)
- Scenes with a consistent cast and things you show it photos of: characters, products, equipment, locations. Also Video Studio clips, with or without a reference.
- Runway Gen-4.5
- Ordinary AI scenes from a description, product shots, and the opening shots of listing videos.
- Google Veo
- AI scenes that come with their own sound.
- Runway GWM-1 avatars
- Direct-to-camera presenters: a saved presenter animated to speak your narration, lip-synced.
- Kling
- Video Studio clips with native audio at three quality levels, and AI edits of a video you already made.
- Hailuo
- Continuing an approved shot so a story keeps its characters and framing.
- Kandinsky
- Short five-second clips in Video Studio.
Exact versions in use
- Seedance 2.0 Fast
- Seedance 2.0 Standard
- Seedance 2.5
- Runway Gen-4.5
- Google Veo 3.1 and Veo 3.1 Fast
- Runway GWM-1 Avatars
- Kling O3 Standard, Kling 3 Standard, Kling 3 Pro
- Kling O1 Video Edit
- Hailuo 3.0
- Kandinsky 5 Pro
Images
Still pictures, product cutouts and the depth that lets a photograph move.
- Nano Banana (Google)
- Image Studio pictures from a description or from a photo you start with; backgrounds and presenter portraits for ads.
- BRIA Product Shot
- Placing your product, as photographed, into a generated setting for ads.
- BiRefNet
- Cutting a product cleanly out of its photo.
- Depth Anything
- Reading depth from a listing photo so the camera can move through it.
Exact versions in use
- Nano Banana and Nano Banana Edit
- BRIA Product Shot
- BiRefNet V2
- Depth Anything V2
Writing and planning
The words: scripts, scene plans, listing narration, marketplace copy, captions, lyrics. You edit every line before it is used.
- OpenAI GPT models
- Product and listing scripts, scene plans and directions, ad copy and captions, song lyrics and style lines in Music Studio.
- Claude (Anthropic)
- The assistant: answers about the platform and your project, and the steps it proposes and performs on your say-so.
Exact versions in use
- OpenAI GPT models for writing
- Anthropic Claude Haiku for the assistant
Voices, music and sound
Narration in stock AI voices, music made to order, and the transcription that checks what a presenter said.
- OpenAI speech
- Narration in nine stock voices for Clip, Product and Listing Studio; ad voiceovers with delivery instructions. The voices are the platform's; customer voices are not cloned.
- OpenAI Whisper
- Transcribing presenter clips, word by word, so a clip can be trimmed to the spoken line and checked.
- Stable Audio
- Music beds under finished videos, plus ambience and sound effects where asked.
- Music Studio engines
- Four engines at four price points: ACE-Step for quick beats, Google Lyria for clean musical tracks, MiniMax Music for full arrangements with singing, ElevenLabs Music for the most polished sound at an exact length.
Exact versions in use
- OpenAI tts-1 and gpt-4o-mini-tts
- OpenAI whisper-1 and gpt-4o-mini-transcribe
- Stable Audio 2.5
- ACE-Step
- Google Lyria 3 Pro
- MiniMax Music 2.6
- ElevenLabs Music
Checks and safety
The models that look at results rather than make them.
- OpenAI vision
- Checks product identity, invented parts, cropping, text and watermarks in ad images; compares product-video frames with your photos; finds readable text in uploaded photos.
- OpenAI moderation
- Screens every generation request before it runs, so the platform can allow, refuse or hold it for review.
- Not AI at all
- The Editor's assembly, transitions, titles, audio mixing and the 1440p master are plain video processing (FFmpeg), the same every time.
Exact versions in use
- OpenAI vision models
- OpenAI omni-moderation
- FFmpeg